While our resort guests tend to visit us most during the summer months and when school is out, here at Great Wolf Lodge, meeting and exceeding expectations is a year-round project! Our teams work hard to continually add attractions and experiences so each time you visit, you may have the opportunity to do something new! And in marketing it is our job to debut the many new offerings in fun, memorable ways.
One way we promote new attractions is with “Sneak Peeks.” We invite select members of the media and influential parents in the resort’s surrounding community to be among the first to experience the resort’s newest activity. Most recently, we did just that with the Grand Reveal of MagiQuest at the Great Wolf Lodge in Sandusky, Ohio.
Here’s a little behind the scenes peak at how we magically pulled everything together:
Step One: Brainstorming
While many of our resort guests may have already reached Master Magi status at one of our Great Wolf Lodge resorts, families in Northern Ohio had not yet had the chance to activate their wands and set out on their first quest. How could we make this experience different? We thought of different ways we could engage, excite and build energy behind the debut of MagiQuest at the resort.
Step Two: Mapping out the Plan
Once we compiled all the ideas, we went to work on how to make our dream event a reality. With the resort coming off the busy holiday season, we also needed to take much of the prep-work off the resort team and have it ready for them at the beginning of January.
Step Three: Outreach
To ensure media coverage and attendance from influential local families, we also needed to build out our list, draft email invitations and work the phones. With a series of invites and reminders, we were able to contact key family travel media in the region and talk with mommy bloggers, as well.
Step Four: The Big Day
On the day of the event, the resort team was able to follow the step-by-step plan for the day. With two waves of attendees, they did a great job manning the welcome table in the lobby, activating wands for the guests and providing a special cake with refreshments. On a busy Saturday afternoon, the team did a great job making sure every guest knew today was the day for the MagiQuest Grand Reveal.
In the end, it all comes back to the experience. Providing families with something they can bond over will naturally create an opportunity to spread the word about a new attraction. All of the work we put into bringing the event to life was worth it. Seeing families racing down the halls on their way to become Master Magi was the best part of the day.
Now, all 11 of our Great Wolf Lodge resorts have MagiQuest. Are you a Master Magi? Do you have any tips or tricks to share with the newbies in Sandusky?