As Communications Director for Great Wolf Resorts, I’m proud to serve as point of contact between our company and Big Brothers Big Sisters (BBBS). Since 2009, we have partnered with this national charity, coordinating events through our resorts to help BBBS in its mission to provide mentors for children in the community. My favorite part of working with BBBS is when I have the chance to actually take part in one of these events.

All month long, BBBS agencies across the country are holding the annual Bowl for Kids’ sake national bowling fundraiser. And, nationwide, our resort teams are taking part. On May 2, the Corporate Team and the Customer Contact Center Team from Great Wolf Resorts all joined together for a howlingly good time!

With a super hero theme this year, our offices got creative with everything from their team name, to the friendly (yet competitive) weekly fundraisers around the office to the costumes worn at the event. (Yes! Costumes!) We spent the month of April getting ready for the Bowl for Kids’ Sake evening. Bake sales, an in-office pancake breakfast and a weekly ice cream social helped everyone get in the spirit to raise money. (Too bad we also didn’t think to practice a few frames.)

Once again, we had a great time! Combined our twelve teams raised $8,782 for BBBS; a new fundraising record!

The event in Madison is just the beginning. The Great Wolf Lodge Wisconsin Dells will be taking part in their local Bowl For Kids’ Sake event later this month. The Great Wolf Lodge Mason had a great time and earned more for their local BBBS agency than last year. Throughout the country, our resorts are bowling alongside local businesses in a united goal to help Big Brothers Big Sisters.

While Bowl for Kids’ Sake is the signature event for our pack members, there are many ways our guests help, too. The Big Splash is the annual program each resort hosts, selling a limited number of waterpark passes to benefit Big Brothers Big Sisters. Our waterparks are exclusive to resort guests, but on select days each year, the public can enjoy the water thrills by purchasing a Big Splash pass. If you live near the Great Wolf Lodge Kansas City, Big Splash passes are on sale through May 23, and tickets are still available. The Great Wolf Lodge Concord is on its way to another successful year; its Big Splash tickets have already sold you!

Looking ahead, we have a new event that will take place at all of our lodges during Howl-O-Ween and once again, families will have the opportunity to dine in our life size gingerbread houses during the month of December as part of our Snowland festivities. Both activities will benefit BBBS.

In 2012, we raised over $275,000 for Big Brothers Big Sisters. Only from the generous gifts of time, talent and resources from our pack members and guests were we able to reach this amazing total. We look forward to reaching a new goal in 2013. And I’m looking forward to bowling again next spring.

We recently announced our 2013 Ask-A-Mom (and dads)—our resident parent experts who provide their tips and tricks for a great trip to the lodge.  Over the coming weeks, we are going to introduce you to each of them and give you a look at why they love Great Wolf Lodge.  Today, meet Chris Lewis for our Traverse City lodge—father of two girls blogging about the trials and tribulations of living (and surviving) in a Divadom on a daily basis. 

As a father I am always looking for experiences that will leave lasting memories in the minds of my daughters. Whether this is small day-to-day events, or big scale vacations—all are things that I work hard on so that they can look back on their childhood with fondness. What I love about Great Wolf Lodge is that it provides families of all income brackets the opportunity to get away on either a mini or extended vacation that will leave lasting memories. Whether you enjoy water and spending time in the waterpark, racing down waterslides and having tons of water dump on top of your head or you want to go on a magical journey battling dragons and hanging out with fairies, there is so much to do at Great Wolf. On top of all of this, Great Wolf employees are so down-to-earth and friendly and are there to make the experience magical, at least the ones that I have met have.

These are some of the larger scale things that stand out in why we love Great Wolf Lodge. I have to go further though and say that it is more than this—it is the smaller moments with the characters that make my children smile. It is the family oriented menu at the restaurant. It is seeing all of the kids coming together for a bedtime story or a morning trek which both educates and entertains. It is all of these things that make this resort special and one that I have constantly shared with all of my friends.

The final thing that I love about this resort is that for me, they are close enough that I can drive, but far enough away that it makes my whole family feel that we are getting away from home to a fun location.

So for me—a dad that makes it my aim in life to be present and engaged with my daughters—this resort, and its staff go out of their way to make it easy for me to bring something special and magical into their lives (outside of what I already provide at home). Also, the absolute joy shown on their faces when we arrive at Great wolf is simply priceless.

All of our resort teams are committed to their communities, and they do many “unsung” things, not because they have to, but because it’s what’s right. From donations of waterpark passes, to providing raffle prizes and more, these gestures are a part of doing business. But sometimes, the chance to do something remarkable happens. And that is when I think our resorts shine like no other. Such an example comes from the team in Kansas City.  

Toward the end of 2012, the resort was contacted by the Kansas-based organization Elves of Christmas Present, which works to do good things for children with cancer. Great Wolf Lodge was asked to help create a princess birthday party for a six year old girl. Her real birthday was not until May, but little Elvia was so sick, her party was scheduled for December, because she was not going to recover from her illness. This would be a last birthday party.

This news did not stop our Pack Members, but rather inspired them. In less than one week, they planned a birthday party worthy of a royal family. While you may not normally associate Great Wolf Lodge with all things “princess”—with the help of Violet the Wolf, a truly dedicated team and some luck—for just one day, the resort became a castle. 

Violet opened Scooops Kid Spa just for Elvia and her mom so they could enjoy manicures and pedicures together. Once their spa time was complete, Violet had another surprise for Elvia, presenting her with a princess dress and shoes to wear to her special event.

While Elvia enjoyed the spa, a private party room was decorated just for her, complete with a meal for her family, and an extra special surprise. 10 “real” princesses came to surprise Elvia during her party. It just so happened that the night before, Miss Kansas Teen USA took part in an event there at the resort. When asked if she would sign a photo that could be given to Elvia, she said that was not enough—and she made a special visit to the party with several of her pageant friends as a surprise. 

So, this special little girl, complete with sparkling finger nails and toes, and a beautiful white dress arrived at her own party and was greeted in ways that brought tears to everyone’s eyes. She was bestowed with “Princess Powers”—her own tiara, sash and scepter and throne—by real-life princesses who shared the true beauty of their hearts. 

Of course, the fun didn’t end there. After the luncheon party Princess Elvia and her family played in the waterpark. But those are just little extras. The story of how a Wolf Pack helped a Princess is all that really matters.

As you’ve read in past blog posts and seen in our lodges, we’ve been really busy lately. We’ve launched two new websites, added new attractions, hosted fun family events and even helped break a world record.  All while working to deliver the best experience to all of our guests.  Like I said, we’ve been busy. 

And it’s great to be recognized for all the hard work—from our guests and from the industry.  Back in December we found out that we are the winner of five HSMAI Adrian Awards. 

I was lucky enough to travel to New York City to accept the awards on the behalf of Great Wolf Resorts. 

The event took place at the Marriott Marquis on Times Square.  Among the attendees were other hotel greats like Hilton, Marriott and InterContinental. There were also a lot of travel folks there like our friends at Pocono Tourism and Visit Cabarrus. 

The evening started with networking over dinner—where our Gold entries were displayed for attendees to see—and ended with the big awards show to honor the Platinum winners and the Best of Shows.   

It was an honor to be in the room with so many great leaders in the hospitality industry.  And of course, winning five awards wasn’t bad either.

We took home Bronze in the TV Commercial category with our “Everybody In” campaign.  Two Silver awards included our GreatWolf.com redesign and our new GreatWolfKids.com.  And last, but not least, two Gold awards for our Gingerbread House campaign and our blog—Behind the Howl. (Yes, you are reading an award winning blog.) 

Thank you to HSMAI for recognizing us in these categories and thanks to our fans and guests.  All of this hard work is for you.

We are very excited to celebrate the most recent addition to our Sales & Catering Pack—Andrew Pena. As a new wolf, Pena is excited to bring his training and experience in Hospitality with him to the Great Wolf Lodge in Grapevine, Texas. 

“As the new Director of Sales and Catering in Grapevine, I am thrilled to lead this sales organization. By implementing a structure focused on motivating a sales team, high results are achieved,” shared Pena, “I am excited to work alongside our team. Successful leaders take care of their employees. They don’t ask anyone to do something they wouldn’t also do. I will work alongside my team and together we’ll bring Great Wolf Lodge to a new level in corporate groups and events.”

With 23 years of experience in the hospitality industry, Pena is a leader in the Dallas-Fort Worth area in hotel sales and tourism, earning his CTA in 2012. Most recently, Pena served as an Area Sales Leader with Marriott International where he provided strategic sales direction for 14 hotels and over 300 local accounts. His passion for travel inspires him in his personal and professional life and will bring a new perspective to the Great Wolf Lodge.

Pena is an active member of MPI and plans to earn his CMP designation in 2013.  An avid cyclist, he participates in many charity rides in his spare time, earning donations for certain causes, such as MS.  He, his wife and two children are longtime residents of the Grapevine/Southlake area.

Next time you're visiting the Great Wolf Lodge in Grapevine, be sure to ask Andrew about how possible savings for your next family reunion or corporate meeting. His team works with groups booking over 10 rooms at the resort and reserving space for private catered events at the lodge.

As guests of our lodges know, there are a ton of fun events that happen every day—like Story Time and DJ Dance Parties.

But I bet they don’t know just how fun our corporate office is—yes, you can have fun at a corporate office.   In a recent article on careerbliss.com, we were actually featured for our annual office Halloween party.

We even have a team of people who come up with new ways to have fun at our corporate office.  Their latest event—the Super Bowl Dip Contest.  Last Thursday, members of our corporate pack brought in all kinds of dips. We had salsas, guacamoles, spinach and pizza-flavored dips. And no Super Bowl party would be complete without a buffalo chicken dip. 

After all the dips were tasted (tough job), we voted for the favorite.  And of course, our Corporate Director of Food & Beverage won. (Yes, I’m still a little bitter, but it’s hard to beat a trained chef).   It took a little begging, but I managed to get the recipe.  Now you can bring an award-winning dip from a Great Wolf Lodge Chef to your Super Bowl party.

Buffalo Chicken Dip

Ingredients:

• 2 (10 ounce) cans chunk chicken, drained
• 2 (8 ounce) packages cream cheese, softened
• 1 cup Ranch dressing
• 3/4 cup Franks Red Hot
• Tortilla Chips

Directions:

1. Soften Cream Cheese.
2. Combine Chicken, Cream Cheese, Ranch and Hot Sauce in a large bowl and mix well, use an electric mixer if possible.
3. Gently Heat in a Crock Pot or stove top on Low until it is warm, about 140 degrees.
4. Serve with Chips.

While our resort guests tend to visit us most during the summer months and when school is out, here at Great Wolf Lodge, meeting and exceeding expectations is a year-round project! Our teams work hard to continually add attractions and experiences so each time you visit, you may have the opportunity to do something new! And in marketing it is our job to debut the many new offerings in fun, memorable ways.  

One way we promote new attractions is with “Sneak Peeks.” We invite select members of the media and influential parents in the resort’s surrounding community to be among the first to experience the resort’s newest activity. Most recently, we did just that with the Grand Reveal of MagiQuest at the Great Wolf Lodge in Sandusky, Ohio.

Here’s a little behind the scenes peak at how we magically pulled everything together:

Step One: Brainstorming

While many of our resort guests may have already reached Master Magi status at one of our Great Wolf Lodge resorts, families in Northern Ohio had not yet had the chance to activate their wands and set out on their first quest.  How could we make this experience different? We thought of different ways we could engage, excite and build energy behind the debut of MagiQuest at the resort.

Step Two: Mapping out the Plan

Once we compiled all the ideas, we went to work on how to make our dream event a reality. With the resort coming off the busy holiday season, we also needed to take much of the prep-work off the resort team and have it ready for them at the beginning of January.

Step Three: Outreach

To ensure media coverage and attendance from influential local families, we also needed to build out our list, draft email invitations and work the phones. With a series of invites and reminders, we were able to contact key family travel media in the region and talk with mommy bloggers, as well.

Step Four: The Big Day

On the day of the event, the resort team was able to follow the step-by-step plan for the day. With two waves of attendees, they did a great job manning the welcome table in the lobby, activating wands for the guests and providing a special cake with refreshments. On a busy Saturday afternoon, the team did a great job making sure every guest knew today was the day for the MagiQuest Grand Reveal.

In the end, it all comes back to the experience. Providing families with something they can bond over will naturally create an opportunity to spread the word about a new attraction. All of the work we put into bringing the event to life was worth it. Seeing families racing down the halls on their way to become Master Magi was the best part of the day.

Now, all 11 of our Great Wolf Lodge resorts have MagiQuest. Are you a Master Magi? Do you have any tips or tricks to share with the newbies in Sandusky?

Like any parent on vacation, I enjoy the purchase of a good souvenir or spending money on an exciting experience that I can enjoy in the company of my family.  But often, it's the playtime that we enjoy in between the scheduled events that makes our family time so memorable.  Here's a list of seven ways we enjoy our time at Great Wolf Lodge, adding a few extra doses of smiles inbetween the laughter for no extra cost.

Walk on the Moose:  For anyone shorter than Mom’s elbows, this game is a classic.  The carpet at Great Wolf Lodge is covered with a custom pattern that can include bears, moose, deer and a variety of other patterns. Make the walk to and from your guest room fun by seeing who can “only walk on the moose”.  Of course, each family member can claim their own pattern.  Littler legs may get more “points” by only stepping on shapes that include triangle patterns, or maybe just the squares with leaves on them.

Wave the Wand:  When kids are too young (or too tired) for a full-on game of MagiQuest, a walk through the lodge with your favorite wand is still an adventure.  Find chattering wall art, swinging chipmunks or trees that light up in the restaurant.  If your house is like mine, then you have a couple of MagiQuest wands on hand, just bring one on your next trip and point it at anything you can activate.  

Color Your Character:  Coloring pages and crayons are somewhere to be found at every lodge.  Many locations have oversized art walls in the Grand Lobby, but you can always find some crayons and pages in Cub Club.  Color your favorite characters at the lodge and hang them in your room at home.

Meet the Bucket:  While climbing the watery bridges of Fort Mackenzie, everyone can hear the DING-DING-DING of the Tipping Bucket, signaling another terrific splash below.  For those willing to brave the mighty water pouring down from above, it seems like forever until the you “meet the bucket” for the next splash.  Insert. Fun. Here.  What can YOU do while you wait for the bucket?  Challenge yourself!  Ride the built in slide at the top of the fort?  Twice? Climb the rope ladder? Fill and splash three funnel buckets on a friend below?  Remember: walking feet only and—please! don’t lose your shorts!

Water Spray Target Range:  Place the kids on a nearby water toy that sprays water—check Fort Mackenzie or the kiddie pool area! Parents move along the target range that the water will reach, allowing kids to test their aim.  (Most dads score big points for this, especially with all of the other kids that join in!)

Collect the Cards:  Every lodge has a sign near the Grand Lobby that announces when the Great Wolf Kids characters will be around for a meet & greet.  Find this and set your smartphone alarms!  With the exception of Story Time (each night at 8:00 pm), characters will be handing out character trading cards when they are out and about.  Meet them to collect cards during your stay—and grab some great pics while you’re there to share on Facebook!

I’m Thinking of a Friend:  I admit, we play this game ALL THE TIME.  In the car.  At the dinner table.  In line at the library.  Anywhere our family waits, we play I’m Thinking of a Friend.  So while your din-din is on the way at the lodge, or you wait to get to the top of the slide tower, why not give it a try?  The youngest person goes first, stating “I’m thinking of a friend…” and adding 2-3 clues about the character they are thinking of, including one of what they look like and one of where the character lives—“that is brown and wears a backpack and visits Great Wolf Lodge”.  Other family pack members try and guess for the win:  “Brinley Bear!”  RIGHT!  This is fun with all sorts of your kids' favorite characters, but of course, my fav are from Great Wolf Lodge.

Every day our lodges work hard to help families make memories. From simple moments in the Cub Club between daddy and daughter, to annual family traditions—they see it all.  

Working in the Corporate Office, I don't get to experience all of these stories first-hand, but I do get to hear about a lot of them. Some of our guest share their stories on Facebook, or they tweet us during their stay.  They even take the time to submit their favorite memories to our blog.  But my favorite way to hear about the stories is from our pack members at the lodge.  The following story was emailed to our Great Wolf Lodge - Cincinnati/Mason pack members and I just had to share it.  

My son, Stephen, returned to us from Army Ranger school in Georgia very late the evening of December 16th. The next day, I helped to launch a scheme that would "buy" him the time to drive to Kenwood Mall to purchase Brittney's (now his fiance) dream engagement ring. The next "project" became creating a special moment for the proposal. "Stevie" (as I lovingly refer to him) was a little undone because his younger sister, Meghan, just became engaged on December 21st—her fiance took her to New York City and surprised her with quite a lavish production. Stevie was determined to do something equally grand for Brittney (without stealing his sister's thunder).  What became problematic was the amount of time he had left before he would have to return to Georgia. So, those circumstances, combined with a very anxious and curious Brittney, inspired him to secretly turn to me, again, for the next "scheme." Given that it was the early evening of Christmas Day, I wasn't completely optimistic that we could create the moment he desired—that is, until I placed the call to Great Wolf Lodge.

When Jennifer heard my explanation, she didn't hesitate to spring into action. (She, quite honestly, sounded as giddy as I did...it was fantastic!) Through just a couple of phone calls and her consultation with her leader, Jen, the plan came together that offered Stevie the chance to propose in your beautiful lobby, complete with snow—on cue!  When they arrived at their suite, they were delighted by a special arrangement of chocolate-covered strawberries and a select celebratory beverage—details crafted by Jennifer and Jen—details that made the experience complete! In Stevie's and Brittney's words, "Everything was amazing...and awesome!"

The next day, I texted Stevie to see how things were going. He replied that they had checked out of their suite, but were "hanging out" in Great Wolf's lobby because it was such a "cool place...a great place to relax, talk and have some coffee." (I also think they were continuing to relish in the experience and didn't want it to end!)

As you might imagine, by now many family members have heard this story and plan to visit your resort—even the family that's local, including me! (It's funny...I had previously considered staying at Great Wolf, myself, thinking it would be a great spot to bring my husband, given that he's terminally ill and can no longer travel any sort of distance. It's that thought that inspired me to think of Great Wolf for Stevie and Brittney's special occasion.) As well, there will, most assuredly be events related to their upcoming wedding (not sure if it will be in 2013 or 2014, as of yet). We will be certain to locate guests and/or host additional gatherings at Great Wolf! And, let there be no doubt: our immediate and ever-lasting loyalty to Great Wolf Lodge was earned by Jennifer and Jen.

Thank you and have a wonderful Holiday!

Thank you to Susan Hampton for allowing me to share her story, and for letting us be a part of her family's big day.

The holiday season is one of my favorite times of the year. Amidst the parties, gift-giving, family traditions and overall feeling of goodwill, I also love the decorating. As soon as Thanksgiving ends, I get in touch with my inner Martha Stewart and pull out boxes and bins filled with holiday decorations. My snowman collection alone could take over the entire house. The house twinkles with lights, our Christmas tree, candles, garland, stockings and oh yes, those snowmen. (Did I mention many of them also sing?) I just love how our house transforms into a wintery home that’s cozy and filled with seasonal cheer.

The Great Wolf Lodge resorts REALLY get into the spirit of the holiday season. From the gingerbread houses that take more than two months to complete, to the hanging of lights, displays, icicles and snowflakes to trees, trees and more trees. Each December, the resorts take on an entirely new persona. They glow from within.

During a recent visit to the Great Wolf Lodge in the Pocono Mountains, I watched the lobby transform into a winter dreamland! And while the Grand Lobby and its amazing décor delight our guests, I think the parade of trees make Snowland at that resort something special. 

As you wander through the resort, you’ll spot seven trees that have their own individual personality.  During my stay, I asked Kids Experience Manager Terri Klee about the unique trees. She told me they are part of an annual tradition where resort departments design and decorate their own tree.  

This year, seven departments decorated trees around lodge. The Administration offices, Aquatics, Guest Services, Kids Experience, Food & Beverage, Housekeeping and Retail/spa departments were all given a tree to design any way they wished. Some trees reflect the departments themselves—the Aquatics tree is adorned with Band-Aid packs and rubber ducks dressed like lifeguards. The Food & Beverage team created a tree about pet rescue, complete with pet-themed ornaments, plush cats and dogs and even a few biscuits.

As I mentioned, I love snowmen, so that tree, created by Guest Services and Kids Experience, made me smile. The most unusual and “out of the box” tree definitely goes to the Administration department, as they created a tree out of water bottles. (It’s also fully recyclable.)

The Pack Member tree contest is an annual event, now in its seventh year. Throughout the month of December, guests can take a walk through the trees and vote for their favorite. The tree with the most votes earns a pizza party for the entire team that created it.

If you visit the Poconos Mountains this month, take a moment to look at the trees. They’re sure to give you something to howl about.

My favorite memory from Great Wolf Lodge has to be the first time we visited. There were two specific events during that time that stuck in my head.

The first was when we arrived; I brought my son and his best friend for his birthday weekend. They were really excited when we got there, they were running around looking at everything in the lobby and touching everything they could. Our room was on the second floor, we grabbed our bags and walked up to the second floor. When we got up there we passed the window into the waterpark and all I heard was “WHOA” really loud from both the kids. They were so excited to get in there and play, they were almost ready to change in the hall. I couldn’t open the door to the room fast enough.

The thing that stuck in my head is the look on their faces the first time they saw it, they were so excited, amazed and anxious to have fun. They didn’t want to leave. We spent hours in the waterpark that first day. We almost missed dinner because it is hard to keep track of time when you are having that much fun.

The second thing I remember from that trip was when I was in the lazy river with my son, there are buckets that fill up and dump on you as you are going along. At one point I turned around and saw this man behind me starting to relax in his tube, he finally laid back and got comfy.  As soon as he leaned back a huge bucket dumped right in his face. It startled him so much that he jumped backwards out of his tube. I guess he didn’t know the buckets were there. It was such great timing that the second he relaxed the bucket tipped over. It was so funny. The kids couldn’t stop laughing.

Our entire weekend both the kids always had a smile on their face and never stopped laughing. I love how everyone there tries so hard to do anything they can to make the kids happy.

Name: theresa mccarroll
City: maple
State: ontario
Email: thmccarroll@yahoo.ca
Lodge: Niagara Falls, ON

 

This past weekend, Ryan Potter from Nickelodeon's Supah Ninja's hosted a fundraiser for Big Brothers Big Sisters and celebrated Howl-O-Ween with guests at the Great Wolf Lodge in Cincinnati/Mason, Ohio. Here is more about the experience in Ryan's own words:

It was so great to be able to hang out at Great Wolf Lodge this weekend!  With my busy schedule filming Nickelodeon's Supah Ninjas, it's important for me to take time to give back to Big Brothers Big Sisters. The organization has had such an important impact on my life. And, what better way than spending the day with Bigs, Littles and my fans at Great Wolf Lodge!

Big Brothers Big Sisters matched me with my Big Brother James more than nine years ago. It's safe to say that I would not be the person I am today without his guidance.  Growing up in a single-parent home was tough - for both me and my mom, since she was working to support us. James was always there as a mentor, role model and friend.

I never would have met James if it wasn't for Big Brothers Big Sisters.  To show the organization my appreciation, I am now officially a Big Brothers Big Sisters spokesperson. I was thrilled when they asked me to attend a fundraiser for the local Big Brothers Big Sisters' agency at Great Wolf Lodge in Mason, Ohio this past weekend.

After meeting some of the local matches and other fans at dinner, I had the opportunity to lead Story Time for all of the guests. It was great to have Wiley there to help me out. I think he was a little jealous I was stealing some of his limelight.

During the Monster Bash Dance Party, the resort held a raffle to raise even more money for Big Brothers Big Sisters. Prizes even included a free night stay at Great Wolf Lodge.  After, Wiley even tried to show me up on the dance floor.

All of the Howl-O-Ween events at Great Wolf Lodge were so much fun and I was really happy to have the chance to help Big Brother Big Sisters. The evening raised close to $1000 and will help Big Brothers Big Sisters continue to make matches for kids, just like they did for me and James.

In 2009 we created our Great Wolf Lodge Ask-A-Mom panel.  We chose 23 super fans—both moms and dads—to help guests plan their vacations at our lodges.  They answer guest questions through our online trip planning forum, askamom.greatwolf.com.  The “parent-to-parent” format lets guests ask questions about amenities, activities, events and attractions at the resorts, and gives them answers from moms and dads, just like them. 

This year we decided to take our panel to the next level.  We are searching for new Ask-A-Moms (and Dads) who can answer questions, but can also write blog posts for Behind the Howl.  Create videos for our guests offering advice and answering frequently asked questions.  Host Twitter parties and Facebook Q&A sessions.  And attend regular lodge events acting as ambassadors for Great Wolf Lodge.

We will accept applications for our 2013 Ask-A-Mom panel until Noon CDT on November 2^nd.  The application process includes submitting a 300-500 word writing sample and a video submission, with a brief phone interview for our final selection.

If you love our lodges as much as we do and want to help spread the Great Wolf love, visit www.greatwolf.com/AAMsearch to apply for next year’s panel.

Fall is officially upon us, and that can only mean one thing — Howl-O-Ween!  Today officially marks the first day of our Howl-O-Ween celebration. 

We were recently mentioned in a CBS News article because of our Howl-O-Ween event, and I can’t blame them.  So much to do and see at the lodges.  We have our nightly costume parades — nothing cuter than wolf pups in costume.  There’s also pumpkin painting, our Trick-or-Treat Trail, Spooktacular Story Time and Monster Bash Dance Party.  Not to mention all the decorations.

This year we are adding to the family fun with our Howl-O-Ween Mobile Scavenger Hunt.  All you need is your mobile phone and your thinking cap. 

Once you get to the lodge you will find a QR code on our Howl-O-Ween posters and Trick-or-Treat Trail maps.  Scan the code, and you’re ready to go.  A mobile landing page will load along with your first clue.  Five clues will take you throughout the lodge to collect codes.  Enter the code in the box below the clue on your mobile phone and the next clue will open.  Once you’ve solved all five clues you will unlock a prize.

Another fun way to get your whole family in on the Howl-O-Ween fun.

I come from a family of memory keepers—whatever the event; you better believe they are going to capture it.  First day of kindergarten?  Grab the camera.  Just got back from vacation?  Time to post a few albums on Facebook.  We have hundreds of memories hanging on our walls and nestled in perfectly labeled photo albums.  And I know I’m not alone.  Guests post dozens of photos to our Facebook page every day.  Families smiling and splashing.  Babies in wolf ears.  Kids asleep on the ride home.  They love to capture their entire trip and share the memories with us.

That’s why our new partnership with Shutterfly is so exciting.  We are giving guests the opportunity to take all the great memories they collect from their trip and keep them in one place—a Great Wolf Lodge Photo Book.  Did I mention it’s free? (yes free!)

Starting today, guests at our lodges will find a card in their room with a special code.  After your stay you can visit www.shutterfly.com/greatwolf, enter the code and upload photos.  You can even add captions so you won’t forget a thing.  Shutterfly lays them out in a Great Wolf Lodge themed photo book and sends it to you.  Perfect for my fellow memory keepers.  Display it proudly on your coffee table for friends and family to see. Tuck it on the shelf with your photo albums and bring it out to show the kids as they grow up.  The perfect souvenir to capture the memories you made with us.  Whether it’s your first trip or your 20^th—we are giving you the perfect plays to keep your memories.    

So next time you stay at the lodge get your code and start making memories.

What do you get when you bring together 380 cheerleaders, Wiley the Wolf and a huge waterpark? A HOWLIN’ good time! Last week at the Great Wolf Lodge in Grapevine, Texas we presented our first-ever Splash Mob to the surprise and delight of our guests.

This year we knew we wanted to create something that would take place in one of our waterparks. We wanted an event that was memorable and captured just how fun Great Wolf Lodge is for summer travel, but would also show us in a unique light.  

It quickly dawned on us that we also had an amazing opportunity to highlight one of our larger groups of resort guests – the Universal Cheerleader Association (UCA) summer camp attendees. Each year, several of our properties host week-long cheer camps. The attendees work hard on their stunts, routines and cheers, and also enjoy all that Great Wolf Lodge has to offer.

The more our Splash Mob concept evolved, the more we knew the perfect partner was UCA. Months of emails, conference calls and planning led us to August 6, when we met the cheerleaders for the first time and told them WHAT they would be doing a mere two days later.

Our Splash Mob was our way of celebrating the summer games in London. We reached out to Dallas-area resident, Carrie Garten, a former member of the US National Synchronized Swimming Team and invited her provide input for the event. Carrie taught the cheerleaders a few signature arm moves and fan kicks from synchronized swimming that were easy to coordinate into the routine. 

On Wednesday, August 8, I woke up excited and ready to share the Splash Mob with the world. Our UCA staff partners, Adam Slutka and Jamie Graham, and their camp attendees were going to bring our little idea to life.

I can’t describe how it felt to see the camp attendees wearing Splash Mob t-shirts and our Great Wolf Lodge wolf ears and tails. When the music started, the energy level at the pool soared. First a few cheerleaders started their routine. Then a few more hopped into the pool. Suddenly, they were cartwheeling out of the cabanas – and soon our entire pool and pool deck – was filled with cheer. My favorite moment was seeing Wiley the Wolf join in – he knew the routine and danced with everyone.

Bet you wish you were there, too, right? Check out our video, and you’ll feel like you were:

Long ago I was given the advice, find what you love to do, and do it. That way, “going to work” won’t feel like work – but instead it will be something you enjoy. Standing on a balcony, watching 380 cheerleaders, a dancing wolf and excited resort guests, was definitely a “work event” that reminded me I love what I do. And I’m proud to do it for Great Wolf Lodge!

During the summer months, I’ll have the opportunity to introduce you to our talented culinary team. Our executive chefs work each day to provide delicious, healthy, fun meals to our guests. I look forward to introducing them to you so you can learn a little more about what makes them howl in the Great Wolf Lodge kitchen.

As the Executive Chef at the Great Wolf Lodge in Kansas City, Chef Stoutingberg opened the resort in Charlotte/Concord as the Executive Sous Chef before moving to the Sunflower State of Kansas.

Chef Stoutingberg has been working in resort kitchens since 1991. His passion for the culinary field comes through in every dish he creates for families at Great Wolf Lodge.

GWL – What is your all-time favorite food?

Chef Stoutingberg – My favorite item are the crab cakes on our menu in Camp Critter. They are served as an appetizer with our signature red pepper aioli and corn salsa (recipe below).

GWL – What makes a meal at Great Wolf different from other places?

Chef Stoutingberg – The family friendly atmosphere where the entire family can enjoy a meal while the kids can still interact with Magi Quest be entertained by Wiley and friends and even splash in the water while mom and dad enjoy their meal..

GWL – Please share any career achievements/highlights or awards that you have earned as a chef either prior to or during your time with Great Wolf.

Chef Stoutingberg – I’ve had the honor to prepared and served meals for many notable dignitaries and events in my years as a chef. Some of them include the Queen of England, Presidents Clinton and George Bush, opening event of USS George H.W. Bush aircraft carrier and the opening of Great Wolf Lodge in Concord.

Broiled Crab Cakes 

with Red Pepper Aioli and Corn Salsa

Ingredients:

Directions:

To make the crab cakes:

1. Mix together the mayonnaise, mustard, cilantro, lemon juice, Old Bay, bread crumbs and egg.
2. Gently fold in the crabmeat.
3. Form four crab cakes, spray skillet with pan spray, lightly cook on each side for 2-3 minutes.
4. Top with Red Pepper Aioli and serve with Corn Salsa (recipes below).

To make the aioli:

1. Finely chop the garlic in the food processor. Add the peppers and blend until almost smooth.
2. Blend in the mayonnaise, and lime juice with the machine running, blend in the oil.
3. Season the aioli, to taste, with salt, cayenne and pepper. 

To make the corn salsa:

1. Grill jalapeno skin-side down, until charred but still firm, about 5 minutes. Cool slightly; finely chop.
2. Roast corn in 350 degree oven for 8 minutes, after cooling cut kernels of husk.
3. Mix with rest of ingredients jalapeno, cilantro and red onion in a bowl. Stir in the remaining 2 teaspoons olive oil, the lime juice, sugar and ½ teaspoon salt.

During the summer months, I’ll have the opportunity to introduce you to our talented culinary team. Our executive chefs work each day to provide delicious, healthy, fun meals to our guests. I look forward to introducing them to you so you can learn a little more about what makes them howl in the Great Wolf Lodge kitchen.  

Christian Massey is the Executive Chef at the Great Wolf Lodge in Mason, OH.  Massey has been creating culinary creations for families in Mason since 2006.

Chef Christian – My favorite food would have to be ahi tartar with quail egg.

GWL - Now that's not something we serve at the Lodge. What have you created just for Great Wolf Lodge guests?

Chef Christian – There are so many to choose from.  To name two of my favorites:  cheesecake with lemon essence/zest and candied micro basil and fried portabella mushrooms with bruschetta.

GWL - Since you've been at Great Wolf Lodge, what have you brought to the dining experience?

Chef Christian - We have created upscale banquet menus for our meetings and events at the resort, as well as implemented our Food Allergy Training Program. Our guests have such different needs and we don't want them to have to worry about their dietary restrictions while on vacation.

GWL - What inspires you most as a chef?

Chef Christian – I love to make people happy with food. When you see the expression on someone's face as they enjoy something you've made, it makes it all worth it.

GWL - What advice do you offer to someone who wants to become a chef?

Chef Christian – I tell young chefs to make sure they know what they’re getting into. Time, commitment to constantly learning new ideas and incorporating new concepts, and pushing people to be better at their jobs is a big part of being a chef.  I also think it is important that chefs know how to teach others and help inspire their personal growth.  

GWL - What makes being a chef at Great Wolf Lodge so special?

Chef Christian – Being Executive Chef at Great Wolf Lodge is a different type of work. I don’t just at a stove, but I interact with guests and group sales clients on a daily basis. I know that I have a chance to help each of our guests have an even better stay. Creating food is just the beginning.

When on vacation, what is important to you? Comfortable rooms? Variety of activities? Value for your money? For me, food is high on the list. When we travel, I subscribe to the “there are no calories on vacation” mentality, so restaurants with good food and variety are important!

My family and I have been having fun discovering—and tasting—the many options for meals, snacks and even drinks by the pool at our Great Wolf Lodge resorts. This summer Great Wolf Lodge has added a number of new dining options to help make eating at the resort just as much fun as it is playing there.

In my opinion, nothing says vacation like a delicious pizza. I love pizza fresh from the oven and so do our guests. Our new Hungry As A Wolf pizza location at the Great Wolf Lodge Mason is quickly becoming a guest favorite. With choices like homemade pizza, bread sticks, salad and the “Wolf-It-Down” family meal, everyone in your pack will agree on this meal. You can pick it up and enjoy it poolside, or take it back to your room. Great Wolf Lodge Pocono Mountains also has a Hungry As A Wolf takeout pizza window.

Vacation and buffet are two words that go hand in hand. And for guests staying at Great Wolf Lodge Concord, buffet also means value. At the Loose Moose Cottage in Concord, the breakfast buffet consists of Wiley Waffles, hash browns, bacon, muffins, cereal, fruit and my personal favorite, made-to-order omelets. Dinner features a carving station, salad bar, entrée specials and even a “kids only” buffet filled with healthy kid-friendly foods. And—we can’t forget to mention the Wiley Waffles are served at dinner, too! Wondering where “value” comes into play? Until September 3, Kids Eat Free at Great Wolf Lodge Concord. Children 10 and under can enjoy a free breakfast and dinner buffet, when accompanied by a paying adult.

Great Wolf Lodge Sandusky also has a similar summer program in Lumber Jack’s Cook Shanty and the Gitchigoomie Grill. Families can receive one free child breakfast or dinner entree per regular priced adult entree purchased. What a great way to save money—and experience a sit-down meal together!

Have you ever eaten with a wolf? How about a raccoon? Now at Great Wolf Lodge Grapevine you can. Each morning, guests can “Wake Up With Wiley and Friends” and enjoy a unique character breakfast in the Camp Critter Bar & Grill. Bring your camera because the experience includes tableside visits and autographs with Wiley, Violet and Oliver the Raccoon, and a complimentary 4x5 event photo and souvenir. Seating is limited for this fun-filled breakfast and reservations are recommended.

At Great Wolf Lodge, meals are the perfect time to come together and share highlights from your day in the waterpark, Cub Club activities and MagiQuest adventures. Happy dining!

Today, all Great Wolf Lodge resorts took part in the World’s Largest Swimming Lesson. The event took place simultaneously at waterparks, community pools and aquatics facilities worldwide to help demonstrate the importance of teaching children to swim.

We had a great time with the children who took part in the swim lesson at our Great Wolf Lodge Traverse City. Teaching swimming lessons has been a fun part of my career for the past eight years. Swimming instruction provides the fundamental aquatic skills necessary to help keep yousafe in, on and around the water. It is beneficial to participants six months and older.

Sometimes though, as a parent, the waters can be a bit murky when trying to determine the best instruction for your children. In honor of the World’s Largest Swimming Lesson, here are a few things I encourage parents to keep in mind when seeking the best swim lessons for their children:

Consider the facility:

• Is there a variety of depths ranging from very shallow (on stairs or sloped entries), to water deep enough for full swimming practice?
• Is the water temperature appropriate? Young children get cold quickly, and their attention span could be significantly affected.
• What type of programming does the facility offer? Will swim lessons have a designated area, or are there other activities such as lap swimming or water aerobics taking place in the same area?

How long and how often are the lessons?

• Swim lessons vary in length, from 15-30 minutes for younger childrento hour-long lessons for more advanced swimmers.
• Swimming is a psychomotor skill, like throwing a ball; practice makes perfect! Lessons that meet once a week are sufficient to retain the skills being taught, but lessons that meet two or even three times a week have been shown to significantly improve retention.

What certifications and training do the instructors have?

• The American Red Cross, YMCA, and Ellis and Associates are all common entities that certify swimming instructors. While some facilities modify swim programs to better fit the needs of their customers, the most important thing is to know that your instructor is adequately trained.

Know the swim lesson curriculum

• Instructors should be well prepared for each lesson, and ensure that all of the class material is taught.
• Programs that enroll by age and test the students on the first day will typically have classes that are more closely grouped by skill, and the “Level” of the swimmer is more of a tool for the instructor or a benchmark for the swimmer.
• Everyone learns at different rates. Don’t be upset if multiple attempts are needed on some levels. Conversely, the instructor should be addressing the concerns that are keeping participants from progressing.

Is anxiety a concern?

• By far the greatest barrier to learning how to swim is anxiety! Be sure you are not pushing your little swimmer too far, too soon. Talk with your instructor after every class, and make sure that you know what you can do to help your swimmer progress. 

Scott Newland
Aquatics Supervisor
Great Wolf Lodge - Traverse City