The Social Wolf

Hi there!  I’m Emily Zei—Corporate Social Media Manager for Great Wolf Resorts.  I am a self-proclaimed social media nerd.  When I’m not blogging, posting or tweeting on behalf of Great Wolf, I’m blogging, posting or tweeting for myself.  I’m addicted to my smart phone.  Fascinated by the psychology of social media.  And constantly trying to wrap my arms around the ever changing medium. 

Stick with me and you’ll get to peak at the social side of Great Wolf Lodge.

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So Long Summer

Earlier this summer we set out to give our Facebook fans the ultimate Summer Bucket List.  Each week we posted 10 must-do items on our Timeline and asked fans to contribute their ideas.  And contribute they did. 

We had so much fun on Facebook that we took to Twitter to get even more Great Wolf Lodge fans involved.  It was a great summer filled with great ideas.  To say farewell and thank everybody for participating, here is a peek at some of the good times we had this summer.

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Back to School, Back to School

It’s that time of year again. Most of you have probably purchased school supplies and helped pick out the official “first day outfit”.  Some of you have even laced up shoes, helped strap on backpacks and walked your little one to the bus stop.

Back to school means a lot of things—the end of summer, new friends and new adventures. It also means that homework is once again part of the daily routine. And no matter where you live, or what grade your child is in, everyone is united by that first proverbial assignment, “How did you spend your summer break?”  Whether it’s drawing pictures, writing essays, giving speeches—the topic is one that schools across America love to kickoff each new year with.   All of us at Great Wolf Lodge want to get in on the fun with our version of this time honored assignment. We invite you to take part in our Back to School Contest

We want to hear your favorite Great Wolf Lodge memory.  Maybe your family visited this summer, and you can actually write about how you spent your summer break.  Or you can write about the very first time you met Wiley or Violet.  Does your family spend every Christmas with us for our Snowland celebration?  Whatever the memory, whatever the story, we want to hear it.

Your assignment is to write a 300 – 500 word story about your all-time favorite Great Wolf Lodge memory.  Get creative, because our judges will be picking three winners based on creativity, originality and of course, sticking to the assigned topic.

This contest is open to Great Wolf Lodge fans in the US (including DC) and Canada (excluding Quebec), age 13 and up.  Your assignment is due Noon CT on September 18th.  And don’t forget the photos of your stay, not only do we love seeing them, but at least one photo is needed to enter.  Entering is easy, just visit the Contest section of our blog.

So pull out those spiral-bound notebooks and #2 pencils and start writing!

For official rules visit gwld.gs/fbContest

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A Summer's Worth of Fun

Summer is officially upon us.  That means lots of family time—BBQs, picnics, tee ball games, pool time.  And then everybody’s favorite, the family vacation. 

I don’t know about you, but my summer filled up fast this year.  So fast that my summer to-do list is packed to the brim—and I know I’m not alone.  In honor of crazy summer schedules everywhere, we’ve put together our very own Great Wolf Lodge Summer Bucket List.  Each Wednesday for ten weeks we will post our Top 10 Summer Bucket List on our Facebook page.  Our lists will include fun items that you and your family can do together to maximize family fun this summer.  That’s 100 ideas for a summer’s worth of fun.

Great Wolf Lodge Summer Bucket List Week 1

But it doesn’t stop there, we’ve got a Summer Bucket List tab on our Facebook page where you can post your own must-do items.  Is there one activity that you and your family have to do this summer?  Some place that you and your family have to visit or the summer wouldn’t be complete?  Add it on our Summer Bucket List tab and just click “Create topic”. 

You can also vote on topics posted by us and other fans.  Did someone post an idea that you love?  Click “love it”.  Every vote and every topic will earn you points.  Stay tuned in the coming weeks for a fun contest announcement, so start posting and voting to earn those points.

What’s on your Summer Bucket List

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Tips for a Great Wolf 48 Hour Sale

Have you ever taken part in one of our 48 Hour Sales? Here are a few tips for how to take advantage of our big sale.

For those who don’t know, we only have a few 48 Hour Sales throughout the year.  The lodges will have discounts of up to 20% off on their most popular suites.  Each lodge’s sale will start and end on a different day/time but they all last for, you guessed it, 48 hours.

48 hours goes by quickly, so here are a few tips for getting the most out of a Great Wolf Lodge 48 Hour Sale.

Tip 1: Sign up for our ePack! 

Shameless self promotion, but also the best way to hear about our 48 Hour Sales.  It’s simple to sign up—visit www.greatwolf.com/esignup and enter your information.  Simple. 

Our ePack members get regular emails—usually 1 or 2 a month— that include updates like new attractions at the lodges, new social media contests and new events like Oliver Raccoon’s Big Day.  ePack emails also include limited time offers and sales alerts.  ePack members will actually hear about the 48 Hour Sale the day before it starts—that’s three days of access to our biggest sale.

Tip 2: Check our social media channels

Like us on Facebook or follow us on Twitter.  We will post alerts to the 48 Hour Sales for each of our lodges.  We will post the day the sale starts and even post a reminder letting our fans and followers know there are only 24 hours left.

Just another way we try to let as many of our guest and fans know about the sale as possible.

Tip 3: Check our website

We have a great page dedicated to our 48 Hour Sale.  You can see the start and end dates and times of the sale for each lodge.  A convenient snapshot of the sale for all of the lodges so you know exactly when your starts and ends.

Each lodge also has their own 48 Hour Sale page with details specific to their sale.  These pages have countdown clocks so you can see how much time you have left to save.  You can also see calendars of all the dates included in the sale and how much of a savings you get each day.

Three simple tips to help you get the most out of our 48 Hour Sales.

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This Week in Great Wolf Social

We had a great week in the land of Great Wolf Lodge social media.  

We hit the 300,000 fan mark on our Facebook page, we have over 3 million video views on YouTube and we now have over 9,000 followers on Twitter.  

To thank all of our Facebook fans and Twitter followers (and those of you who don't follow us but still tweet your love), I put together this video of some of our favorite moments from this week in Great Wolf Lodge social media.

Tweet us @GreatWolfLodge or follow us on Facebook to be a part of the action. 

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And the Winner is...

We are happy to announce the Grand Prize Winner of our Spring Surprises Video Contest—Debbie McFadden of Towson, Maryland. 

Debbie’s video features her daughter, Haley, and her 9th birthday surprise.  Debbie and her husband waited until the night before Haley’s big day to surprise her with a trip to the lodge

“I’m glad I taped her opening her card. I just figured it would be nice to get her reaction. I never thought she would get so emotional!” Debbie told us, “It showed us how much she appreciated it and how much she must have loved her first trip.”

Staying true to the contest theme, Debbie and her husband surprised Haley when they told her their video had won.

“We waited until Haley got home from school and told her we needed to talk to her. She asked us, ‘Did I do something wrong?’…we made her wait it out a little!”

Once they told her the video was the winning entry, Haley screamed (again) and jumped up and down with excitement.

Debbie and her family will receive a two-night stay, plus meals, at the Great Wolf Lodge of their choice.  And in case you were wondering, Haley’s BFF Bridget will be joining the family on their trip back to the Williamsburg, Virginia Lodge.

 

Visit our YouTube channel to view our top 5 finalists.

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Surprise! We're Going to Great Wolf Lodge

Visit YouTube and search “Great Wolf Lodge Surprise”.  You will find page after page filled with videos of parents surprising their kids with a trip to Great Wolf Lodge.

What a fun idea.  Plan a trip to the lodge.  Scheme and brainstorm.  Find some fun way to tell the family about it—a fun riddle in a Christmas present or a birthday card.  Or wait altogether and tell them about it as you are on your way to the lodge.  Then record it.  Brilliant.

So brilliant that we decided to make a contest out of it.

 

 

For two weeks, we’ve encouraged Facebook fans and Twitter followers to upload their own version of a Great Wolf Lodge surprise video to our contest app on Facebook.  And upload they did.  We received a ton of great videos (stay tuned, we will highlight some of the top contenders on Facebook and Twitter).  A team of Great Wolf Lodge judges gathered together in a room and watched one by one.  We laughed. We cried. We laughed some more.

They were all so good.  Eventually we narrowed it down to our top 5 finalists.  Now it’s your turn.  Head to our Video Contest app on our Facebook page. Watch all five videos (I dare you not to laugh or cry).  Then vote for your favorite.  You can vote once every 24 hours from now until 5:00pm EST on Wednesday, March 21st.

Be sure to share the contest with your friends and family so they can take part in the fun.

Happy voting!

 

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Welcome to Behind the Howl

Have you ever wondered what goes into creating the Great Wolf Lodge experience?  How do we make it snow during Snowland?  What new family fun is being added to the lodges each year?  Just where does all that water go?

Enter Behind the Howl—the official blog of Great Wolf Lodge.

This is where we give you a behind-the-howl look at all things Great Wolf.  Our Communications and Marketing teams, Kid’s Experience team and others will help tell the story of Great Wolf—from the eyes of a pack member.

Check back often, share with your friends and family and give us feedback by leaving comments.  Let us know what you like.  Let us know what you want to know.  And what we can do as we continue to grow.

We also want to hear your personal stories—your favorite Great Wolf Lodge memory, a story about your favorite slide, what it was like to meet Wiley for the first time.  We know you’ve got a great story, and we want to hear it.

We are excited to share our stories with you and look forward to hearing yours!

 

Howls,

The Great Wolf Lodge Blogger Pack

 

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