Hello! I’m Susie Storey, Director of Communications for Great Wolf Lodge. I love to read and I love to write. With a degree in Communications and many years working in the amusement and travel industry, I have made a career out of finding unique stories and sharing with anyone who will listen, read or skywrite them (hey – a girl can dream.)  Most recently, I have added “mom” to my work experience and now blend my busy work life with a busy home life. Being part of the Great Wolf Lodge pack means each day brings a new story to tell about providing fun for families. It will probably also guarantee that my little guy’s first word will actually be a HOWL. I look forward to sharing my Wolf Tales with you. 

Once again, Great Wolf Lodge is taking part in the international event, the World’s Largest Swimming Lesson. We are excited and honored to help share the importance of water safety with our guests in such a fun and large way. Today, Scott Newland, aquatics director at the Great Wolf Lodge in Traverse City, shares his thoughts about swim instruction for your family.

Focus on swim instruction and water safety has been around for a long time. In the early 1900’s “Commodore Wilbert E. Longfellow”, dedicated his life to the prevention of drowning. Longfellow presented a plan to “Waterproof America” to the American National Red Cross, and pioneered the concept for swimming and water safety training that is still taught today at thousands of facilities. Longfellow’s slogan was “Every American a swimmer, and every swimmer a lifesaver!”

It is so important to teach children to swim. If you’re like most people, you don’t have thirty minutes, twice a week to practice swimming and water safety skills with your children in a supervised aquatic facility. That is where formal swimming lessons come in.

Most facilities teach from similar curricula, and incorporate safety skills as an integral part of each lesson and class level. From teaching the back float to keep yourself afloat until you feel rested enough to swim to safety, to practicing breath control with ‘bobs’, to preventing the aspirating of water while swimming, to the six fundamental swimming strokes to help you swim in any water conditions, the goal of swimming lessons is to stay safe while in the water.

While safety is the primary benefit, it’s certainly not the only benefit of swimming lessons. Water activities are fun ways to stay active and healthy, and are a fantastic catalyst for creating family memories. Water aerobics work muscles and provide excellent support for joints so exercise is more comfortable and effective. Competitive swimming is an intense sport that can help develop discipline while promoting a solid work ethic, and lifeguarding and aquatics is a rewarding career.  

I’ve been asked many times when a child should begin formal swimming instruction. Generally it is recommended that children are at least six months old and have good head control. Exposing your children to supervised and well-maintained aquatic environments early on helps reduce anxiety about swimming. The training provided by a professional and experienced instructor will make an invaluable difference in your child’s ability and comfort level in the water. Everyone learns at a different rate, so rushing children can cause them to feel overwhelmed. Just the opposite, keeping them at the same level too long can cause them to become bored and lose interest.

I’m passionate about water. I have fun in it, and I work with it every day. With summer in full swing, I encourage you to dive in, splash about, have fun and make water safety part of your family’s culture!



A popular vacation destination’s blog recently asked, “How old were you the first time you visited us?” I found myself smiling and thinking of two answers. First I answered for myself; I was 11. Then I found myself answering about the first time I took my son; he was six weeks old.

The blog’s question got me thinking about the vacations we take first as children, as adults and as parents. Vacation comes in different forms. It can be a road trip touring national parks. It can be time relaxing on a warm sandy beach. It can be an annual reunion with family. Vacation can be a multi-week excursion or a weekend getaway. There is no right or wrong answer. All that matters is that you are spending precious moments together with those who mean the most. 

When people learn I work for Great Wolf Lodge, they often ask, “How old should kids be before they visit?”  Friends will tell me they are waiting for their child to be the “perfect age” before they take a family vacation.

Before I became a mom, I thought that way, too. I was practical; why spend money on a vacation a baby will not remember? Why lug all the baby's gear the entire time? How would I enjoy such a vacation?

But as they say, a child changes everything. And I no longer look at family vacation as a milestone to aspire to. Instead, I look forward to visiting new places with our son, on new experiences we can do together and I focus on the joy we find in these special outings. Even if he doesn't remember them all yet - my husband and I do.

Aiden was eight months old when he visited his first Great Wolf Lodge. Our stay was brief – just one night. But, during that time, I heard a first new laugh, we learned he loves the wave pool just as much as the older kids, and we saw that he has no fear of smiling wolves! (He literally dove out of my husband’s arms into Wiley’s waiting paws.)

While at the resort, we met other families with little ones. One family was visiting with their four children – and their youngest was six months old. No one talked about lugging diaper bags or rearranging nap schedules or struggling to pop open the stroller. Instead, they talked about how their toddlers giggled in the kiddie pools, delighted at the singing animals during Story Time and best of all, how the entire family cuddled together during their special getaway to Great Wolf Lodge.  

If there is one thing I have learned as a mom, it’s that I don’t have to worry about planning the perfect vacation, waiting for the perfect age or going at the perfect time. All I need to focus on is the time we’ll spend together. And isn’t that truly what vacation is all about?   


As Communications Director for Great Wolf Resorts, I’m proud to serve as point of contact between our company and Big Brothers Big Sisters (BBBS). Since 2009, we have partnered with this national charity, coordinating events through our resorts to help BBBS in its mission to provide mentors for children in the community. My favorite part of working with BBBS is when I have the chance to actually take part in one of these events.

All month long, BBBS agencies across the country are holding the annual Bowl for Kids’ sake national bowling fundraiser. And, nationwide, our resort teams are taking part. On May 2, the Corporate Team and the Customer Contact Center Team from Great Wolf Resorts all joined together for a howlingly good time!

With a super hero theme this year, our offices got creative with everything from their team name, to the friendly (yet competitive) weekly fundraisers around the office to the costumes worn at the event. (Yes! Costumes!) We spent the month of April getting ready for the Bowl for Kids’ Sake evening. Bake sales, an in-office pancake breakfast and a weekly ice cream social helped everyone get in the spirit to raise money. (Too bad we also didn’t think to practice a few frames.)

Once again, we had a great time! Combined our twelve teams raised $8,782 for BBBS; a new fundraising record!

The event in Madison is just the beginning. The Great Wolf Lodge Wisconsin Dells will be taking part in their local Bowl For Kids’ Sake event later this month. The Great Wolf Lodge Mason had a great time and earned more for their local BBBS agency than last year. Throughout the country, our resorts are bowling alongside local businesses in a united goal to help Big Brothers Big Sisters.

While Bowl for Kids’ Sake is the signature event for our pack members, there are many ways our guests help, too. The Big Splash is the annual program each resort hosts, selling a limited number of waterpark passes to benefit Big Brothers Big Sisters. Our waterparks are exclusive to resort guests, but on select days each year, the public can enjoy the water thrills by purchasing a Big Splash pass. If you live near the Great Wolf Lodge Kansas City, Big Splash passes are on sale through May 23, and tickets are still available. The Great Wolf Lodge Concord is on its way to another successful year; its Big Splash tickets have already sold you!

Looking ahead, we have a new event that will take place at all of our lodges during Howl-O-Ween and once again, families will have the opportunity to dine in our life size gingerbread houses during the month of December as part of our Snowland festivities. Both activities will benefit BBBS.

In 2012, we raised over $275,000 for Big Brothers Big Sisters. Only from the generous gifts of time, talent and resources from our pack members and guests were we able to reach this amazing total. We look forward to reaching a new goal in 2013. And I’m looking forward to bowling again next spring.

If you have children, you can probably relate to how attached they become to a particular toy. It is the one item they need to take to bed, that accompanies them to school, the special friend that goes on family vacation. In our house, that toy is “Blue Bear.” Often we find ourselves rechecking the diaper bag, the car and our steps to ensure we have not lost Blue Bear, so we won’t have a heartbroken toddler. 

A few months ago, an email crossed my desk about a special little friend named “Duck Duck” who started at Great Wolf Lodge and became a child’s best friend. That story stuck with me, and after a recent incident at home involving Blue Bear, I was reminded of Duck Duck and the team at the resort in Kansas City. It’s timeless and will definitely bring a smile to your face.

Below is the email sent to us by the child’s grandmother:

“A couple of years ago, my husband and I took our kids and grandkids to the Great Wolf Lodge in Kansas City and had a wonderful time. We bought each of them an animal they could stuff themselves. My grandson, Gabe picked a penguin which he named, “Duck Duck.”  Gabe took Duck Duck EVERYWHERE – church, out to eat, outside to play, each night to bed; they truly became best friends.

Recently, Duck Duck went missing and Gabe was so upset. He told his Mommy that Duck Duck would also cry if he was not found. My son and daughter-in-law looked everywhere for Duck Duck and did not have any luck.

I called Great Wolf Lodge to see if I could possibly get a new penguin. I was disappointed to learn that stuffed animal was no longer sold at the resort. I told the retail manager, Allison Kaighen, the story of Duck Duck and she said she would contact the vendor to try to get another penguin.

Imagine our surprise one night when Gabe ran to his Mommy with Duck Duck in his arms.

“Duck Duck found me,” he said, “Duck Duck found me!”

I got a text from his Mommy with the picture of him holding his Duck Duck. Then I received a call from Allison herself. She had found the vendor and the ONE penguin they had left. Allison sent a special letter to Gabe and photos she had taken of Iceberg, the new penguin, having fun around Great Wolf Lodge.

I still can't believe that you can get such wonderful customer service these days. Allison went way above and beyond. Thank you so much for making Gabe and all of our lives so much brighter.
                                                                                                                                      Sherry Murry

(In case you are wondering – I reached out to Sherry while working on this blog entry. She confirmed Duck Duck, much to Gabe’s delight, has been found, but Iceberg, his new penguin, is a treasured Great Wolf Lodge friend.)

Spring is one of my favorite times of the year. The sky is bluer, the birds start chirping and tulips bloom in the front yard. 

To really get into spring, I reached out to our talented team of chefs and asked them to share their favorite treats for spring parties and family get-togethers. Their answers truly are delicious and something that someone with very little baking ability, like me, can do!

So—if you have not yet figured out what to bring to your next springtime celebration, here are two great ideas:  

Fruit Pizza

Executive Chef Lymont Stoutingberg from the Great Wolf Lodge in Kansas City told me about this treat. Who doesn’t love eating fresh fruit in the spring? And of course, pizza is a year-round staple!

During a recent segment on WDAF-KC TV, Chef Lymont shared his recipe for the treat:

  1. Start with one package sugar cookie dough.
  2. Prepare the following toppings:
  • 8 ounces soft cream cheese
  • 1 cup confectioners' sugar
  • 2 ounces condensed milk
  • ½ tsp vanilla
  • 4 kiwi peeled, sliced
  • 2 large orange, sectioned
  • 1/2 pint fresh strawberries, sliced
  • 6 ounces fresh blueberries
  • 6 ounces fresh raspberries
  • 1/2 cup chocolate syrup
  1. Preheat oven to 350 degrees F.
  2. Flatten cookie dough onto a 6-inch pizza pan.
  3. Bake until firm to touch, about 11 to 15 minutes. Cool.
  4. In a medium bowl, blend cream cheese and sugar.
  5. Spread the baked cookie with the cream cheese mixture and decorate with sliced fruit.
  6. Top the pizza with remaining berries and chocolate mixture.
  7. Slice and serve immediately.

Blooming Cupcake Bouquet

Cupcakes are definitely the “in” dessert right now. From TV's Cupcake Wars to cupcake bakeries popping up around town, what was once a dessert staple is now the treat to be reckoned with. Chefs Russ Meeks and Amie Hanrahan shared with me how they take a simple cupcake and create a signature centerpiece that is as beautiful as it is delicious.

While I leave the actual cupcake recipe up to you, here are the steps to create your beautiful bunch of floral-inspired treats!

  1. Prepare the following items:                    
  • 7 large cupcakes              
  • 4 cups butter cream icing                                            
  • 4 pastry bags                                                                     
  • 4 decorating tip (1M)                                                    
  • Food coloring – your choice for as many colors as you want to use                          
  • 14 toothpicks (2 per cupcake)                                                                   
  • 1 vase or flower pot
  • ½ of a floral or regular Styrofoam ball that fits in vase or flower pot
  • Green tissue paper or decorative leaves              
  1. Steps to create your bouquet:
  • Using two sheets of green tissue paper, fill vase/flower pot, and leave the corners sticking out. If using a glass or clear vase, take 1/3 piece of tissue paper, roll into a loose ball and place gently into bottom of the vase.                                                    
  • Place the 1/2 foam ball on the top of tissue paper.                                                          
  • Using toothpicks push 2 together around the half foam call and leave about 3/4 in. of the toothpick sticking up. The toothpicks will secure the cupcakes to the ball.                                                     
  1. Decorate the Cupcakes:
  • Using food coloring, create your desired icing colors.
  • Using the pastry bags and tips fill each bag with icing. Use one color per bag.
  • Begin piping icing on your cupcakes in a circular motion starting in the center, and work your way out using even pressure. Decorate until you have the desired color scheme and look.
  1. Create your display:
  • Arrange your cupcakes around the Styrofoam ball as you would a real flower bouquet.  (Be sure to push cupcakes far enough onto toothpicks so they are secure on the ball)
  • Using the tissue that is sticking out around the ball, and your decorative leaves, fill in any gaps to give your arrangement a finished look.                     
  1. Take photos, share your yummy treats on Pinterest, and don’t forget to tell everyone Great Wolf Lodge inspired you!                    




We excited to share another great blog by special guest author Suzanne Rowan Kelleher from MiniTime.com, the family trip-planning site that makes traveling with kids easier. As a go-to travel expert, Suzanne has appeared on national TV and radio programs including CNN, ABC News Now and NBC News. She is married with three kids.

Early in the New Year is the perfect time to start thinking about your next family vacation. Admittedly, the least fun part of trip-planning is figuring out how you’re going to pay for it. But coming up with some strategies and sticking to them is the best way to make sure 2013 includes some fun time away with the kids, whether you’re heading to Kansas City or Niagara Falls.

Saving is a valuable life lesson, so don’t hesitate to involve your children. “The most important thing kids need to learn about managing money is how to make choices, which comes up all the time in planning a family vacation,” says Janet Bodnar, who writes the Money Smart Kids column at Kiplinger’s Personal Finance.

Here are a few 5 strategies for financing your next family getaway:

Make it a team effort.  Start brainstorming with your kids about simple ways to save here and there to meet your goal. Hold a garage sale. Collect your loose change in a vacation jar. Cut back on how often your family orders in and dines out. As you track your progress, point out those valuable lessons. “Small amounts really do add up over time. Having patience really can pay off,” says Bodnar.

Turn on auto pilot. “The very best way to save money is to take it off the top before you even see it,” says Bodnar, who suggests setting up an automatic transfer into a savings account earmarked for your vacation. A $150-a-month contribution adds up to $1,800 in a year!

Figure in your paycheck.  Do your employee benefits include paid vacation days? If so, you don’t need to save up 100 percent of your vacation’s price tag, says Bodnar, since you can finance part of your spend with your paycheck. “Whatever you would have spent at home for food and recreation during the same period can be put toward your vacation budget,” she explains. So if your family of four typically spends $250 on groceries and $80 on recreation and entertainment in a week, that’s $330 you won’t have to save for your weeklong getaway.

Devise a pay-off plan. If you’re only able to sock away half of what your vacation will cost, Bodnar says it’s vital to pay off the remainder within six months of returning home. “It’s so important not to get in over your head,” she says. “For most people, six months is a manageable amount of time.”

How is your family saving for your next vacation? Share your favorite travel tips and stories with the MiniTime community. Tell us how you saved up for your vacation to your favorite Great Wolf Lodge:

Charlotte/Concord, NC
Cincinnati/Mason, OH
Grand Mound, WA
Grapevine, TX
Kansas City, KS
Niagara Falls, Ontario
Pocono Mountains, PA
Sandusky, OH
Traverse City, MI
Williamsburg, VA
Wisconsin Dells, WI

For more tips on how to save for your next Great Wolf Lodge vacation, visit www.greatwolf.com/value.

Suzanne Rowan KelleherWith spring break coming soon, we’re excited to have a special guest author, Suzanne Rowan Kelleher. Suzanne is a family travel expert at MiniTime.com, the family travel-planning site that makes traveling with kids easier. As a go-to travel expert, Suzanne has appeared on national TV and radio programs including CNN, ABC News Now and NBC News. She is married with three kids.

The family road trip is still the most practical and affordable way for families to get time away together, and the MiniTime community knows a thing or two about making car trips easier. Whether you’re heading to Washington State, Williamsburg or the Wisconsin Dells, here are a few tried-and-tested tips from families who’ve hit the road together:

1.       An inexpensive metal cookie sheet makes the best lap table for a child during car trips. It can be a food tray or a writing desk (the raised edges keep crayons from rolling off). It’s an instant play table for magnetic toys. My daughter likes to play with a magnet puzzle shaped like the United States. When we see a license plate from one state, she adds it to her magnetic map. – Brooke from Carlisle, PA

2.      Before our last road trip, I collected a small jar full of quarters with US states on the back. During our journey, when one of my kids spotted a state's license plate, I'd give her a quarter with that state on it. When we got to our destination, the kids got to keep the coins to buy souvenirs. This incentivized version of the license plate game kept them much more eager to play! – Holly from Janesville, WI

3.      Buy a package of pipe cleaners in assorted colors from any craft store. My kids love to create with pipe cleaners—making necklaces, swords, bracelets, towers—anything their little minds can think up. – Rich from LaHabra, CA

4.      When kids are young, it's a good idea to do a little prep work and choose fun places to stop every two hours along your route, such as interesting picnic spots, historical monuments and, whenever possible, a playground. I always have a Frisbee, a ball and a jump rope in the car, too. It's amazing how much better they behave after just 15 or 20 minutes of playtime. – Lenora from Burlington, VT

5.      For long trips in the car we play "Family Trivia.” My husband and I ask the kids trivia questions about family members. This is a great way to share family history. When our kids were little, we started out with simple questions and as they got older we made the questions harder. It is now a game they love to play and share their knowledge of aunts, uncles, grandparents, and great-grandparents. – Chris from Oregon, WI

The MiniTime community invites you to share your favorite travel stories. Write a review of your favorite Great Wolf Lodge:

Charlotte/Concord, NC

Cincinnati/Mason, OH

Grand Mound, WA

Grapevine, TX

Kansas City, KS

Niagara Falls, Ontario

Pocono Mountains, PA

Sandusky, OH

Traverse City, MI

Williamsburg, VA

Wisconsin Dells, WI



Miss Kansas Teen USA All of our resort teams are committed to their communities, and they do many “unsung” things, not because they have to, but because it’s what’s right. From donations of waterpark passes, to providing raffle prizes and more, these gestures are a part of doing business. But sometimes, the chance to do something remarkable happens. And that is when I think our resorts shine like no other. Such an example comes from the team in Kansas City.  

Toward the end of 2012, the resort was contacted by the Kansas-based organization Elves of Christmas Present, which works to do good things for children with cancer. Great Wolf Lodge was asked to help create a princess birthday party for a six year old girl. Her real birthday was not until May, but little Elvia was so sick, her party was scheduled for December, because she was not going to recover from her illness. This would be a last birthday party.

This news did not stop our Pack Members, but rather inspired them. In less than one week, they planned a birthday party worthy of a royal family. While you may not normally associate Great Wolf Lodge with all things “princess”—with the help of Violet the Wolf, a truly dedicated team and some luck—for just one day, the resort became a castle. 

Violet opened Scooops Kid Spa just for Elvia and her mom so they could enjoy manicures and pedicures together. Once their spa time was complete, Violet had another surprise for Elvia, presenting her with a princess dress and shoes to wear to her special event.

While Elvia enjoyed the spa, a private party room was decorated just for her, complete with a meal for her family, and an extra special surprise. 10 “real” princesses came to surprise Elvia during her party. It just so happened that the night before, Miss Kansas Teen USA took part in an event there at the resort. When asked if she would sign a photo that could be given to Elvia, she said that was not enough—and she made a special visit to the party with several of her pageant friends as a surprise. 

So, this special little girl, complete with sparkling finger nails and toes, and a beautiful white dress arrived at her own party and was greeted in ways that brought tears to everyone’s eyes. She was bestowed with “Princess Powers”—her own tiara, sash and scepter and throne—by real-life princesses who shared the true beauty of their hearts. 

Of course, the fun didn’t end there. After the luncheon party Princess Elvia and her family played in the waterpark. But those are just little extras. The story of how a Wolf Pack helped a Princess is all that really matters.

Great Wolf Resorts Bed TestingWorking in the corporate office, and not physically in a Great Wolf Lodge resort, I’m often asked, “What do you do all day if you’re not in the hotel?” Well—a recent answer would have been, “I relax in bed all day.”

The office next to mine currently has two comfy, queen size beds, fully made up with tons of pillows and crisp, white sheets. Go a little further down the hall, and you’ll find three more beds, just waiting for someone to take a nap. It’s like having a Majestic Bear Suite right here in the office! I promise, though, these beds are not the norm. They are just the latest chapter in our ongoing effort to continually improve the guest experience at our resorts. This week’s focus has been on hibernation hours—when everyone is sleeping.

2013 is going to be a big year for each of our resorts. From new attractions, to new entertainment and new dining experiences, I’m excited about everything we are adding to our lodges this year. We have a lot of great news to share!

Great Wolf Resorts CEO Kim SchaeferHere’s a sneak peek—we’re working to give you an even better night’s sleep! The beds set up in our offices are all samples—new mattresses, new linens, and new color schemes. Together with our CEO, Kim Schaefer (and her wolf pup to cuddle), the corporate team tried out the mattresses to help determine which would help give Great Wolf Lodge guests the perfect night’s sleep.

Everyone shared their thoughts, “Too hard.” “Too soft.” And, “This is so comfortable!” Some people bounced on them, a few tried to snuggle and others stretched out, fully relaxed. It was a fun, albeit slightly unusual day. And our procurement department also had a mini challenge for all of us. The bed experiment also featured a blind “taste test” of sorts—our current Great Wolf Lodge bed was one of the five!

Physically lying around on the office beds was just one part of the overall decision making that will take place in the coming weeks. But I’m really excited to share that just in time for summer, several resorts will have brand new bedding—linens, mattresses, box springs and pillows—throughout the entire property. And while I may not know which actual mattress will become “the” new bed, I’m glad my fellow Pack Members and I got a chance to try them out.

I wonder if I can squeeze in just one more nap…

Great Wolf Resorts Bed Testing

Lucky 13 WinnersA New Year always means new opportunities, new resolutions and new adventures. To put our best paw forward, we kicked off the year with our Lucky 13 sweepstakes. We were thrilled by the response! Over 2,000 families entered, telling us about their children who are turning 13 in this decidedly lucky year, 2013.

Howls of congratulations to the following parents whose kids will soon be teens. We look so forward to helping them ease into these exciting years with a stay at their favorite Great Wolf Lodge for $20.13:

  • April Duritza
  • Kelly Fender
  • Sidney Kirk
  • Danielle McKenzie
  • Wendy Player
  • Jerry White
  • Zaida Rodriguez
  • Mike Rollberg
  • Melissa Jenkins
  • Lisa Lanz
  • Debbie Jones
  • Bernadette Scharf
  • Anthony Brandt

Two of our winning families will be celebrating turning 13 in a big way this year: one has twins, and the other has triplets! They definitely have enough people to tackle the River Canyon Run or the Howlin’ Tornado together.

Turning 13 is a great milestone for any child and I can’t think of a better place to celebrate than at Great Wolf Lodge. If your family didn’t win—all is not lost! Check out our deals page, sign up for our epack and look at our birthday party packages. Oh—and hopefully we helped everyone cure their Triskaidekaphobia.


I love theming. While I am not very artistic, I do have great admiration for places that understand theming and create immersive environments. My husband and I love to visit theme parks, water parks and resorts, not just for the attractions and rides themselves but also for the overall look, feel and even smell that is created to help “transport” you to another place.   

At Great Wolf Lodge, we create an immersive environment for your family. The inspiration for the look and feel of the Great Wolf Lodge resorts comes from the Northwoods of Wisconsin. Our resorts have a quiet, comfortable, rustic feel. From the color on the wall, to the wood fixtures and "log cabin-like" furniture, to the warm and inviting fireplace, the focal point of each lobby, we surround you in our forest home. As you look up at the antler chandeliers, and around at the soft earthy colors and cozy furniture—have you ever looked down? You should. We theme for your feet, too.

I love that our carpets reflect our lodge theme. Depending on which resort you visit, you may be greeted by bears, moose and “patchwork” pattern or a lighter patterned floor with leaves, soft greens and fall colors. If you haven’t really noticed the carpet—I guarantee your kids have. While visiting the Great Wolf Lodge Mason, I watched one little girl play her version of hopscotch by only touching the “animal squares.”  She skipped over the patterns and prints and moved her feet by hopping from the bear to the deer to the moose and so on. It took her family awhile to get to their room—but everyone had fun along the way!

In 2012, our resorts in Wisconsin Dells, Wisconsin and Sandusky, Ohio were fully renovated and that meant adding brand new carpet throughout the entire resort. The colors pop brighter than ever and little feet enjoy the plush feel as they scamper down the hallways from the family suite to the water park.

Breaking with the outdoor theme a bit, the Northern Lights arcades also got a full facelift (that will continue into 2013) and once again, feet were not forgotten. I love the new swirly design, stars and bright colors that enhance the overall look and feel of the arcade. And don’t worryWiley the Wolf left his “paw of approval” on this new floor, too. The carpet is filled with our signature Great Wolf Lodge paw print.

Next time you visit a Great Wolf Lodge resort, be sure to glance down at your feet during your stay. They just may be pretty enough for a picture!

Remember being in middle school and having to learn a new vocabulary list each week? You’d study the list just enough to get through the test and then move on. And, occasionally a word would stick with you. Welltoday’s blog post is sponsored by such a word. Triskaidekaphobia.  And most importantlywhat Great Wolf Lodge is doing to combat it!

Triskaidekaphobia is the fear of the number 13. Did you know this fear is so real, that most hotels do not have a thirteenth floor and airplanes do not have a thirteenth row? 13 has long been viewed as an unlucky number. For anyone who has the fear of the number 13, 2013 will probably be a tough year.

The number 13 isn’t all bad, though. The United States was formed from 13 original colonies. A baker’s dozen is 13 yummy treats, not twelve. Turning 13 is a milestone for kids as they transition from child to teenager. And to give this New Year a lucky start—we are excited to announce the search for the Great Wolf Lodge Lucky 13.

Is your child turning 13 this year? Perhaps your niece, nephew or grandchild? Wouldn’t a trip to Great Wolf Lodge be the perfect way to help ensure they have a luck-filled year? Families that have a child celebrating their 13th birthday in 2013 are invited to enter the Lucky 13 contest.

When: Sunday, January 13, 2013 from 12:01 a.m. Central Time until 11:59 p.m. Central Time that night.

How To Enter: Eligible guests can send an email to lucky13@greatwolf.com with the subject line “Lucky 13” and the following information in the body of the email:

  1. Your name (parent or guardian submitting the entry)
  2. Your address 
  3. Name of your child who is turning 13 in 2013
  4. Birth date of your child who is turning 13 in 2013

13 lucky winners will be randomly selected to receive a single night’s stay at the Great Wolf Lodge resort nearest them for just $20.13. This very lucky reservation rate is more than 90% off of the average cost of a stay in a Family Suite at Great Wolf Lodge.

For official sweepstakes rules, visit www.greatwolf.com/sweepstakes.

Don’t have a child turning 13 this year? That’s Ok—all luck is not lost. You can still save up to 20% off a multi-night stay at your favorite Great Wolf Lodge by entering the promotion code EARLY to book your reservation by January 18. Want to keep this lucky savings streak going? Join the Great Wolf Lodge E-pack to receive news about limited time promotions and deals all year long! 

So next time you play Trivial Pursuit, you'll not only know the definition of triskaidekaphobia but you’ll also remember Great Wolf Lodge resorts helped ensure 13 teens were not affected by it!



I grew up in a family with three kids. Vacation hotel stays always presented a challenge. Most hotel rooms could only accommodate four people. Inevitably one of us slept on an uncomfortable fold-away bed that came at an extra cost, or on the floor. 

A trip to Great Wolf Lodge would not have presented this challenge to my family. No one would have to sleep on the floor and everyone could have comfortably spread out. My parents would have been happy too—they would not have had to pay for a second room so we could enjoy this comfort.

Great Wolf Lodge resorts are all-suite properties. Most families book a Family Suite, which includes two queen beds and a full size sleeper sofa, so six people can comfortably relax after their full day of water park fun! And while the Family Suite is a wonderful option, we offer so many additional others, too!  

During a visit to the Great Wolf Lodge in Mason, Ohio, we surprised our son with a KidCabin suite. While he is probably too young to full enjoy it, he immediately recognized the KidCabin was just for him. The suite provides a separate sleeping area for children, complete with two bunk beds and a third bed. (It would have been perfect for my sister, brother and me.)

The KidCabin has its own TV, and while it does not have a door, the suite’s layout makes it easy to put your pups to bed, but still keep lights on in the room. (How many of us have sat in a dark hotel room because the baby was sleeping?) And, if you’re keeping score, the KidCabin suite is perfect for seven people, with its queen size bed and pull out sleeper sofa.

The KidKamp and Wolf Den are two other suites that are as fun and playful as they are spacious and comfortable. The cozy “tent” and animal-themed den feature bunk beds in a similar, separate space just for kids.

Cute theming aside, you can choose several other unique suite to meet your needs. My personal favorite is the Whirlpool Fireplace suite. Luxury king size bed, inroom fireplace, huge whirlpool tub. While this suite is for four people, nothing says vacation like a room with a fireplace. Great Wolf Lodge Suite

Our guests tell us that Great Wolf Lodge is the perfect destination for family reunions. From the Majestic Bear suite which includes a breakfast bar; to the Grizzly Bear suite and its two bathrooms; to the truly amazing Great Frontier Loft condo in Wisconsin Dells complete with four bedrooms; Great Wolf Lodge resorts have the perfect alternative to the boring hotel room.

Don’t forget all of our suites include a complimentary microwave, coffee maker and refrigerator, so sippy cups, bottles, snacks and leftovers from your dinner at the Loose Moose buffet can be saved and enjoyed throughout your stay.

For your next vacation - what suite style will you surprise your family with?

One of the best parts of my job is finding the little vignettes and anecdotes that collectively make our full Great Wolf Lodge story. Recently, one of our resorts did something that goes beyond the howl and straight to the heart. In the spirit of this holiday season, here is the story of the Norman family and their recent visit to Great Wolf Lodge Williamsburg.

At Great Wolf Lodge, we focus on creating family traditions and making memories. For five year old Nathan Norman from Rustburg, Virginia, his recent visit made memories that will last a lifetime.

Like most boys his age, Nathan is happy, energetic and full of joy and hope. Unlike most boys, Nathan is fighting brain cancer. And in the middle of doctor appointments and treatments, Nathan’s parents are always looking to ways to help him feel and be like every other little boy. For example, in September, Nathan told his mom that Christmas lights would make him feel better. Soon his home was decorated, and his neighbors' homes were decorated, to help encourage his early holiday spirit. In October, a group even came to his home to sing Christmas carols to Nathan and his family.

Two weeks ago, the family took a much needed trip to Great Wolf Lodge and there, Nathan’s holiday dreams got even better.

Nathan’s heroes are those who keep us safe—firefighters, policemen, EMT’s—the men and women who help others when they need it most. When the York County Fire Department heard Nathan was coming to Great Wolf Lodge, they wanted to do something really special for him. They partnered with Fire Rescue TV who put out their own “All Points Bulletin” to create a lasting memory for Nathan. Together with the resort, the area's first responders threw Nathan his own parade.  

The fun began with a personal escort to the resort by police motorcade. Upon arrival, Nathan was greeted by Great Wolf Lodge’s Wiley the Wolf and characters from the local stations. The family then boarded an antique fire track to lead the parade around the resort.

The extra special treat was the arrival of Santa Claus on the Life Flight helicopter. He surprised Nathan and his family with gifts and then a ride in the helicopter. And to think – all of this took place before Nathan ever set foot in the resort!

During their stay, Nathan and his family got to experience everything! They enjoyed a dining experience in the magical life size gingerbread house, road the resort’s trolley and splashed in the waterpark—complete with their own personal cabana.

At this special time of year it warms my heart not only as a Great Wolf Lodge Pack Member, but also as a mom, to know there are people in our community who help others. Thank you, York County Fire, Great Wolf Lodge Williamsburg, and Nathan, for making us all smile.


When I was younger I used to love the “Hidden Pictures” puzzles in magazines. You know the ones—find the hidden apple, the hidden house, the hidden mouse. Probably the only good thing about going to the doctor as a child was having the chance to read Highlights magazine and its monthly puzzle.

That’s why I took great delight in learning that the gingerbread house at the Great Wolf Lodge in Traverse City was not just a beautiful and delicious masterpiece—it is also a life size puzzle, complete with its own hidden pictures!

For two months, the team at the resort combined their baking skills with their production skills to build their gingerbread house. The ingredient list alone was huge—it took 1656 lbs. of confection sugar, 600 lbs. of sugar, 200 lbs. of popcorn and 300 lbs. of egg whites to create the unique structure. This year, the team also got special assistance from HGTV design expert Carter Oosterhouse. But even Carter got excited when the team told him that about the little game they added to their fairy tale-inspired home.

The “I Spy Gingerbread Rocks” were created and cleverly baked into the walls of the gingerbread house. Just seeing the house is not enough—guests are encouraged to seek and find each of the animals cleverly hidden in plain sight. And of course, the exterior of the house is not the only place to find unique, treat-based art. While dining inside, guests can also see artwork made from sugar crystals of Wiley the Wolf and friends, and  woodland creatures decorating a forest tree that lights up.

During my visit, I got in touch with my inner puzzle-loving child. List in hand, I looked for: a large turtle; two baby turtles, two wolves—one howling at the moon, a buffalo, the state of Michigan (complete with a candy heart denoting Traverse City); three gingerbread men, a foot, a bear, an elk, a fish, a snake, and a wolf pawprint. It was a fun challenge.

As I write this, I can visualize where each of these hidden creatures was located on the house. However, I must admit, I never did find the bear or the elk. So, to anyone making the trip to experience Snowland at the lodge in Michigan this month—I challenge you to find everything on the list. And then send me an email letting me know where that elk was hiding.

Happy Holidays!



The holiday season is one of my favorite times of the year. Amidst the parties, gift-giving, family traditions and overall feeling of goodwill, I also love the decorating. As soon as Thanksgiving ends, I get in touch with my inner Martha Stewart and pull out boxes and bins filled with holiday decorations. My snowman collection alone could take over the entire house. The house twinkles with lights, our Christmas tree, candles, garland, stockings and oh yes, those snowmen. (Did I mention many of them also sing?) I just love how our house transforms into a wintery home that’s cozy and filled with seasonal cheer.

The Great Wolf Lodge resorts REALLY get into the spirit of the holiday season. From the gingerbread houses that take more than two months to complete, to the hanging of lights, displays, icicles and snowflakes to trees, trees and more trees. Each December, the resorts take on an entirely new persona. They glow from within.

During a recent visit to the Great Wolf Lodge in the Pocono Mountains, I watched the lobby transform into a winter dreamland! And while the Grand Lobby and its amazing décor delight our guests, I think the parade of trees make Snowland at that resort something special. 

As you wander through the resort, you’ll spot seven trees that have their own individual personality.  During my stay, I asked Kids Experience Manager Terri Klee about the unique trees. She told me they are part of an annual tradition where resort departments design and decorate their own tree.  

This year, seven departments decorated trees around lodge. The Administration offices, Aquatics, Guest Services, Kids Experience, Food & Beverage, Housekeeping and Retail/spa departments were all given a tree to design any way they wished. Some trees reflect the departments themselves—the Aquatics tree is adorned with Band-Aid packs and rubber ducks dressed like lifeguards. The Food & Beverage team created a tree about pet rescue, complete with pet-themed ornaments, plush cats and dogs and even a few biscuits.

As I mentioned, I love snowmen, so that tree, created by Guest Services and Kids Experience, made me smile. The most unusual and “out of the box” tree definitely goes to the Administration department, as they created a tree out of water bottles. (It’s also fully recyclable.)

The Pack Member tree contest is an annual event, now in its seventh year. Throughout the month of December, guests can take a walk through the trees and vote for their favorite. The tree with the most votes earns a pizza party for the entire team that created it.

If you visit the Poconos Mountains this month, take a moment to look at the trees. They’re sure to give you something to howl about.

Carter Oosterhouse at Great Wolf Lodge Traverse City

This year, we were thrilled to partner with HGTV design expert, Carter Oosterhouse. Carter recently visited our resort in Traverse City, Michigan and assisted us with the life size gingerbread house. He also took a few moments to share his favorite seasonal decorating tips. 

The holidays are my favorite time of year, especially since I’m on the road so much. To make things even sweeter, this year I did something I’ve never done before—provided design insight and inspiration to a life-size gingerbread house at Great Wolf Lodge. Throughout the month of December, families can dine inside this edible creation—and similar gingerbread houses at each Great Wolf Lodge resort—for a $20 fee, which will be donated to Big Brothers Big Sisters.

Life size gingerbread houses at Great Wolf Lodge are part of the resorts’ annual Snowland celebration. This year, when Great Wolf Lodge invited me to help bring something new to the gingerbread house project, I knew I could not say no. While in my hometown of Traverse City, I worked alongside the resort’s culinary team as we brought some of my fairy tale ideas to life. These included: icing icicles dripping from the roof, candy button wallpaper inside the house, “growing” poinsettias made of gingerbread for the window boxes and re-theming a traditional snow sled into a gingerbread sleigh to add candy curb appeal.

Families can visit the 11 Great Wolf Lodge resorts all this month to really get in the holiday spirit—and find inspiration to use at home for their own winter wonderlands.

While at the resort, I also worked with the team to take some of the big ideas from the gingerbread house and find inspiration to apply at home. We used some of the tasty materials from the gingerbread house to create a fun project at home—candy holiday photo frames.

We started with a simple wood frame found at your local craft store. Using favorite seasonal candies like red and green Pop Rocks, peppermints, cinnamon hearts and Nerds, the kids from Big Brothers Big Sisters Northwestern Michigan and I got creative. We applied the candy to the frames using glue sticks. This great indoor project is something the entire family can get into and the finished project is a perfect treat to hold your holiday family photos all season long.

While at the lodge, I was also asked about my favorite tips to help make your home ready for the holidays. Here are a few ideas to help create your personal winter wonderland:

  • When decorating your Christmas tree, use clear lights and ornaments adorned in white and silver alongside glass icicles, to create a snowy, outdoor feel.  Don’t forget to use spray snow or flocking before you light and decorate the tree!
  • In the dining room, lay a white tablecloth across the table and add a centerpiece of red and silver ornaments or pine cones sprinkled with silver glitter. Include subtle light with candles atop a festive table runner. Adding a dimmer switch in the room—and throughout the entire house—will really set the mood at dinnertime with your loved ones, and help enhance your home’s seasonal lighting.
  • Spread cheer throughout the house by introducing new seasonal colors with throw pillows or blankets. Red, green and silver accents will give your home an updated holiday feel without breaking the bank.
  • Decorate the windows with spray frost and place a flameless candle in each window to shimmer on the snow at night.
  • To put the finishing touches on your holiday home both inside and out, take the decorating outside by lining the driveway with white lights and hanging icicle lights from the rooftop.

Happy Holidays, 



Earlier this summer we began to write about the many new attractions that were being added to our Great Wolf Lodge resorts. With each story, we’d say to each other, “That sounds fun!” or “Can’t wait to try that!”

During a recent visit to Great Wolf Lodge Williamsburg, I got to try one of these new additions and play Oliver’s Time Challenge. Twice!

Located on Main Street on level one at the resort, Oliver’s Time Challenge is an interactive competition. It was first described to me as a life size version of the Milton & Bradley game, SIMON®. Remember that one? It had four color buttons that lit up, causing you to hit them quickly so they would turn off. Well, the resort definitely has a unique spin on that classic game!

Picture yourself running around, hitting lit buttons as fast as you can. Imagine you are competing against someone while you tap each button. And pretend you really, really want to win!

Oliver’s Time Challenge is a three minute experience that I think everyone should try. It can be played with two people, or an entire family. My trip to Williamsburg was for a photo and video shoot and Oliver’s Time Challenge was on the list. After looking at it and being told how it worked, we decided the best way to truly understand it was play it. Afterall, it was for was research, right? Sure – research!

My colleague, Kristen, took one side of the square room, and I took the other.  Next thing I knew, the buzzer went off and we were both dashing around hitting blinking buttons as quickly as possible. Some were up high, some down low – and yes, for a few, I was too slow.

Kristen and I are each slightly competitive, so we took the experience seriously. We played hard.  We dashed from one side of the room to the next, chasing the blinking lights and joking we just might be a little out of shape!

Almost too quickly, the final round started – multiple lights all lit up at once. It was like WHAC-A-MOLE® in the speed zone! When the game ended, we both found ourselves laughing – and gasping – from the three minute experience.

Later in the day, we invited several young guests to play, too. Remembering how much running around we did – and how fast it all went – we encouraged them to play in teams. Inevitably, the kids chose to play “boys vs. girls” first. Then “adults vs. kids” and soon it was, “We really, really just want to play one more time.”

Next time you are Williamsburg, check out Oliver’s Time Challenge. If you’re looking forward to some friendly family competition or you want to help your kids burn off the day’s last little bit of energy – this is the experience for you. Who knows, you just might find me there, waiting for someone to play against.

This week, my blog entry has been written by a young friend from my hometown. I hope you enjoy her personal story of her family's first visit to our resort in Sandusky. - Susie

Hi! My name is Evie Parfitt, and I love traveling!  I am 11 years old and live in Rochester, New York.  I also have my own blog, AlwaysEvie, and I sometimes guest write for my dad’s travel blog, Adventures by Daddy. I love brownies and videogames - as well as traveling! Here's my story about visiting Great Wolf Lodge.

It was a Friday Morning, the last weekend in June. I was super excited for the weekend to come! Because we were going to Great Wolf Lodge Sandusky.

It was supposed to be a five hour drive from Rochester, NY, to Sandusky, OH, but unfortunately, it took us seven and a half. All because of traffic! But, the drive was worth it, because the moment we got to the resort, I knew my family and I would have a great time!

When we first walked into our room – it was a family fireplace suite – we saw a box of cookies on the counter and milk in the fridge. We immediately felt at home. I got one of the queen beds, Mom and Dad got the other, and my teenage sister happily accepted the pull-out couch, due to the extra privacy behind the half wall. We settled in a bit, then went to dinner at the Gitchigoomie Grill. It was very nice and filling. I got the kids' chicken fingers, which came with a pair of complimentary wolf ears! They were AWESOME!

Then we went to the waterpark and I went around the Lazy River about 15 times! Then we went back to our room and enjoyed our cookies. (Which, by the way, were great!)

The next day, we had a delicious and filling breakfast at Lumber Jack’s Cook Shanty. Then, we visited some local attractions. At 3:30, my sister and I had manicures at Scooops Kid Spa. (And yes, it does have 3 o’s!) I got a very bright shade of purple, and my sister got a sparkly blue. We had warm towels put on our hands, got lotioned up, and then our nails were painted. It was very nice and relaxing! We then went back to the waterpark, where I went around the Lazy River another 20 times! After that, we just hung out and went to bed. (We were all exhausted!)

The next day, we packed up, and got breakfast at Bear Paw Sweets & Eats. After that, we hung out at the waterpark, then we had an AMAZING lunch at the Gitchigoomie Grill. I had a pulled pork sandwich. Then, bummer, we had to drive back home.

Overall, my experience at Great Wolf Lodge was GREAT! My favorite part was the waterpark! It had tons to do, I could stay there all day! I had an absolutely FUN time, so I really think everyone who wants a fun family vacation, should go to Great Wolf Lodge!

Great Wolf Lodge Splash MobWhat do you get when you bring together 380 cheerleaders, Wiley the Wolf and a huge waterpark? A HOWLIN’ good time! Last week at the Great Wolf Lodge in Grapevine, Texas we presented our first-ever Splash Mob to the surprise and delight of our guests.

This year we knew we wanted to create something that would take place in one of our waterparks. We wanted an event that was memorable and captured just how fun Great Wolf Lodge is for summer travel, but would also show us in a unique light.  

It quickly dawned on us that we also had an amazing opportunity to highlight one of our larger groups of resort guests – the Universal Cheerleader Association (UCA) summer camp attendees. Each year, several of our properties host week-long cheer camps. The attendees work hard on their stunts, routines and cheers, and also enjoy all that Great Wolf Lodge has to offer.

The more our Splash Mob concept evolved, the more we knew the perfect partner was UCA. Months of emails, conference calls and planning led us to August 6, when we met the cheerleaders for the first time and told them WHAT they would be doing a mere two days later.

Our Splash Mob was our way of celebrating the summer games in London. We reached out to Dallas-area resident, Carrie Garten, a former member of the US National Synchronized Swimming Team and invited her provide input for the event. Carrie taught the cheerleaders a few signature arm moves and fan kicks from synchronized swimming that were easy to coordinate into the routine. 

On Wednesday, August 8, I woke up excited and ready to share the Splash Mob with the world. Our UCA staff partners, Adam Slutka and Jamie Graham, and their camp attendees were going to bring our little idea to life.

I can’t describe how it felt to see the camp attendees wearing Splash Mob t-shirts and our Great Wolf Lodge wolf ears and tails. When the music started, the energy level at the pool soared. First a few cheerleaders started their routine. Then a few more hopped into the pool. Suddenly, they were cartwheeling out of the cabanas – and soon our entire pool and pool deck – was filled with cheer. My favorite moment was seeing Wiley the Wolf join in – he knew the routine and danced with everyone.

Bet you wish you were there, too, right? Check out our video, and you’ll feel like you were:

Long ago I was given the advice, find what you love to do, and do it. That way, “going to work” won’t feel like work – but instead it will be something you enjoy. Standing on a balcony, watching 380 cheerleaders, a dancing wolf and excited resort guests, was definitely a “work event” that reminded me I love what I do. And I’m proud to do it for Great Wolf Lodge!