In the last two weeks, the Ice Bucket Challenge for ALS has inspired thousands of people to pour a bucket of ice water over his or her head and challenge others do the same, within twenty-four hours, or make a donation to fight ALS. With 12 buckets dumping thousands of gallons of water across North America every four minutes, the ALS Ice Bucket Challenge was a natural fit for Great Wolf Resorts.
On August 12, Shane Ciccarelli, a guest at Great Wolf Lodge New England, asked the team to help make his Ice Bucket Challenge creative and memorable. The resort’s aquatics team gave Shane an ice bath he’ll never forget - as hundreds of gallons of water, followed by buckets of ice from Great Wolf Lodge lifeguards – splashed down. Shane then offered a challenge of his own: to the Great Wolf Lodge New England pack members.
From there, the challenge was on. All 12 Great Wolf Lodge general managers challenged each other to take part in the Ice Bucket Challenge for ALS. Coast to coast, lodge managers got creative taking part and then passing the challenge on to another Great Wolf Lodge. The final stop, in Mason, Ohio, did not end the story. Terrie Zajo, the resort’s general manager looked to the corporate office of Great Wolf Resorts and the company’s CEO, Kim Schaefer.
“The Ice Bucket Challenge has captured the attention of the entire company,” Schaefer shared, “With our tipping buckets and enthusiastic pack members this was the perfect way to bring everyone together for a few fun moments and to help raise awareness for ALS.”
Excited by the enthusiasm and compassion from the Great Wolf Lodge management team, Kim thanked everyone for taking part and announced Great Wolf Resorts was donating $12,000 to the ALS Association, representing $1,000 from each resort.
Then, with a huge splash, lots of laughs and howls from the entire corporate office, Kim stood under 20 gallons of ice water. The Ice Bucket Challenge officially made its way through the entire Great Wolf Resorts company.
“The water was freezing, but the moment was memorable,” Kim said of experience, “Several pack members have shared they have family members battling the disease and that made our participation mean much more to all of us. We’re honored to have taken part.”
Check out the Great Wolf Lodge resort-wide Tipping Ice Bucket Challenge here: http://youtu.be/fw9YbHcCkaI.