When I got my first job - a number of years ago - I never dreamed I’d have a career I’d one day “howl” about. I just knew I loved four things: planning events, speaking, writing and always being on the move. Working in the hospitality and entertainment industry was perfect for me.
PR and event planning quickly became my niche. Most people don’t understand how many steps go into planning an event. Or that each step, often has many steps. But I admit – I love it.
This year has been filled with Great Wolf Lodge events. So far, the biggest and most exciting event has been planning the official grand opening of Great Wolf Lodge New England, which will take place in just a few short days. The debut of our first new resort in four years is thrilling news for our company.
For me, its been about tapping into my creative side, juggling many, many projects at once, planning a party for hundreds of guests, telling our story to the media and trying to appear organized and calm through it all.
The other day a colleague came into my office and burst out laughing while looking around. Who can say their office is home to: 100 pairs of wolf ears, 100 beach towels, over 500 wooden sticks that are actually pens, homemade packets of Howlin’ Hot Chocolate, thousands of Lincoln Logs, hundreds of printed resort photos, paw-shaped USB drives, glitter sipper cups, folders, stationary, glue dots, envelopes and a seemingly endless supply of Mike and Ike Candies and Reese’s Peanut Butter Cups? I can.
And each of those items has been an essential part in the planning and execution of the full campaign to tease and entice writers around the country about Great Wolf Lodge New England. (The candy? Well, that’s to thank (bribe?) my colleagues for when I need a little assistance.
A key component to the planning process has been department “stuffing” parties. Everyone comes together and helps with a make-shift assembly line stuffing envelopes, labeling mailers, counting Lincoln Logs, packing boxes, dubbing flash drives and more. Pizza, pop and iTunes complete the mission.
Many years ago, while working at my first internship, I remember stuffing a large quantity of envelopes and thinking, “One day, when I’m in management, I won’t need to do this.” And with each subsequent job, title and position, I have continued to stuff, sort, dub, print, label and assemble.
It’s a key part of “a day in the life of a PR professional.” And to me, it’s one of the fun parts. Now with just a few days to go, as we count and sort and assemble everything we have spent months planning for, I could not be happier to see it all come together.
My role in the day-to-day operation at Great Wolf Lodge sometimes feels like a small one. But now, as we get closer and closer to our grand opening event, I remain honored and thrilled to be a part of this new chapter for Great Wolf Resorts. Now if you’ll excuse me, I have more flash drives to burn.
Oh - and if you’re at Great Wolf Lodge New England this summer, you just may find me finally relaxing at Slap Tail Pond, planning our next big event.